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As Facebook and Whatsapp become one, the messaging app’s users are being monetized to a larger extent than before, and this should be alarming for those seeking private messaging. With its latest update, WhatsApp completed its assimilation into Facebook.

There he discusses the reasoning behind his departure and his tweet in which he advised people to delete their Facebook: “I sold my users’ privacy to a larger benefit.

To understand the slippery slope WhatsApp users are in, we suggest going back to WhatsApp Co-Founder Brian Acton’s interview with Parmy Olsen for Forbes in 2018. Users must agree to the new terms within 30 days, or they won’t be able to use their accounts. While in the past WhatsApp users could opt-out of the app sharing their number with Facebook, going forward, it will be mandatory. "Viber is increasingly becoming a natural place for people around the world to communicate with brands, whether they’re asking a customer care question, commenting on a product or shopping straight from the app," Elizabeth Closmore, global head of product evangelism, Sprinklr, said.San Francisco, January 2021 – Rakuten Viber, one of the world’s leading apps for free and easy communication, expresses outrage over WhatsApp’s latest privacy update. Some brands on Viber include department store Macy's and FC Barcelona. Instead, Sprinklr will work across Viber's public accounts for businesses which are currently used by 20,000 brands. The app currently has 900 million users worldwide. After Facebook Messenger and WhatsApp, Viber is the top-ranked messaging app in more than 10 countries and it has a large market share in Eastern Europe, Russia, the Middle East, North Africa and Southeast Asia.Īs the integration is only for public chats, or for chats between customers and brands, however, this is not the path into tracking dark social that brands have been looking for. This move will let brands analyse interactions with customers on Viber, gleaning actional data to inform customer service and business decisions. This is the first time Viber has integrated its app with an enterprise-level social management platform.